1. Who We Are

Mavrix Digital is operated by The Aurum Alliance Inc. ("we," "us," or "our"), a company headquartered in Canada. We provide a multi-business growth platform — including social publishing, email automation, visitor intelligence, and portfolio analytics — to operators who manage multiple businesses (collectively, the "Platform").

Questions about this policy may be directed to: privacy@mavrixdigital.ca

2. Information We Collect

We collect information in the following ways:

Account information: name, email address, and business details provided during sign-up.
Usage data: pages visited, features used, and actions taken within the Platform.
Visitor intelligence data: aggregated and anonymised website visitor signals collected on behalf of operators via the Platform's analytics features.
Communications: emails, support requests, and other correspondence you send us.
Payment information: billing details processed by our payment provider. We do not store full card numbers.

3. How We Use Your Information

We use the information we collect to:

Provide, operate, and improve the Platform.
Send transactional and product communications (account updates, feature announcements).
Detect and prevent fraud, abuse, or security incidents.
Comply with legal obligations under Canadian law (CASL, PIPEDA) and, where applicable, the GDPR.
Respond to support requests and inquiries.

We do not sell your personal information to third parties.

4. Legal Bases for Processing (GDPR)

Where the GDPR applies, we process personal data on the following legal bases: performance of a contract (providing the Platform), legitimate interests (security, fraud prevention, product improvement), compliance with legal obligations, and consent (marketing emails — you may withdraw consent at any time).

5. Data Sharing

We share your information only with:

Service providers: cloud infrastructure, payment processors, and analytics tools operating under data processing agreements.
Legal authorities: when required by law or to protect our rights.
Business transfers: in the event of a merger or acquisition, subject to equivalent privacy protections.

6. Data Retention

We retain personal data for as long as your account is active or as needed to provide the Platform. Upon account termination, data is deleted or anonymised within 90 days, except where we are required to retain it by law.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

Access, correct, or delete your personal data.
Object to or restrict processing.
Data portability (receive your data in a structured, machine-readable format).
Withdraw consent at any time without affecting prior lawful processing.
Lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at privacy@mavrixdigital.ca. We will respond within 30 days.

8. Cookies

We use essential cookies to operate the Platform (session management, authentication). We may also use analytics cookies to understand aggregate usage patterns. You can configure your browser to refuse cookies, though some Platform features may not function correctly without them.

9. Security

We implement industry-standard technical and organisational measures to protect your data against unauthorised access, alteration, or disclosure. For details, see our Security overview.

10. Changes to This Policy

We may update this policy from time to time. When we make material changes, we will update the "Last updated" date above and notify you by email or in-app notice. Your continued use of the Platform after the effective date constitutes acceptance of the updated policy.

11. Contact

The Aurum Alliance Inc.
Privacy Officer
privacy@mavrixdigital.ca

Privacy Policy